ABOUT
Nadiia, a visionary brand founded in 2018 by Nadiia Shapoval, a devoted scholar of Ukrainian culture, stands as a tribute to her unwavering commitment to infuse traditional practices into the canvas of modern life.
The brand draws its essence from Nadia's relentless exploration of the roots of Ukrainian life, a passion nurtured by her family traditions. Nadiia's maternal lineage's involvement in the circle of Ukrainian dissidents of the 1960s, served as an abundant source of inspiration and knowledge that underpinned the brand's inception.
Nadiia's meticulous approach involves working with archival sources, conducting field studies, participating in professional archaeological expeditions, and immersive ethnographic journeys spanning diverse regions.
This dedication has resulted in an array of functional and decorative products developed in collaborations beyond the realm of folk crafts, involving modern artists, fashion designers, and photographers.
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NADIIA X MASHA REVA PRESS PRINT